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Myrtle Beach site of digital marketing conference in March

Staff Report
Published Dec. 27, 2011

The inaugural New South Digital Marketing Conference on marketing trends and techniques will be held March 26 in Myrtle Beach.

The event, hosted by The Brandon Agency and Fuel Interactive, will include presentations by Google, Yahoo, Adobe and Yelp.

Keynote speakers include Peter Sheahan, founder and CEO of ChangeLabs, and Scott Stratten, president of Un-Marketing.

Sheahan has worked with some of the world's leading brands in the areas of innovation and change. He also is the author of the best-selling books Fl!p and Generation Y.

Stratten is an expert in viral, social and authentic marketing. His book, UnMarketing: Stop Marketing. Start Engaging, became a national best-seller before it was released in September 2010.

Topics to be discussed during the daylong conference include:

  • Video and email;
  • Viral and social marketing;
  • Building digital relationships in the travel and hospitality industry;
  • Best practices in mobile marketing; and
  • Triggering behavioral change using digital media.

The conference will be held at the Marriott Grande Dunes. Attendees can register at the event’s website or call (843) 916-2016.