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Columbia startup company ships first products to Europe


Jerry Smith, left, and John Wilkinson help load their company’s first container of U.S.-made goods to be shipped to Europe. The products will go on sale on the company’s new Europe-focused website.
Jerry Smith, left, and John Wilkinson help load their company’s first container of U.S.-made goods to be shipped to Europe. The products will go on sale on the company’s new Europe-focused website.

Staff Report
Published Nov. 21, 2012

USA eShop LLC, a Columbia-based startup export company, shipped its first container of American-made products to Europe on Tuesday, a step toward launching its Web-based shopping portal.

The 20-foot container will go to a contract distributor, or fulfillment center in the lingo of the virtual shopping world, in Europe. The container includes more than 100 consumer products from 24 U.S. companies, including 15 companies based in South Carolina.

The company’s website — www.wishboxusa.com — will be the first U.S.-owned Web store in Europe exclusively marketing U.S.-made products from independent small and medium-size U.S. manufacturers, said Jerry Smith, CEO and founder of USA eShop.

“E-commerce has been a growth industry throughout the world for a number of years and export sales of U.S.-made products is nothing new,” Smith said. “Wishboxusa.com is unique in that it features products with the strict requirement of having been made in the USA and makes them readily available to European customers for the first time.”

Smith’s company is currently a tenant in the USC/Columbia Technology Incubator on Laurel Street in Columbia.

John Wilkinson, COO of USA eShop, said the company is looking for additional U.S. manufacturers who would like to talk about exporting their goods through the USA eShop network.

“We are looking forward to meeting many more domestic manufacturers and shipping many more containers,” Wilkinson said.

Wilkinson can be reached by email at john@wishboxusa.com.

Smith said the company expects to scale up its operations eventually to include Web portals in Japan, China and the Middle East.

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