Published Oct. 29, 2012
With the merger of Tegrant Corp. into Sonoco approaching its one-year anniversary, Sonoco is rolling out a new brand for its protective packaging segment, Sonoco Protective Solutions.
The segment is comprised of Sonoco's legacy protective packaging businesses, as well as Tegrant's three brands: Alloyd, Protexic and ThermoSafe.
Sonoco Protective Solutions provides highly engineered, custom-designed fiber-based and expanded-foam protective packaging, temperature-assurance packaging and retail-security packaging solutions.
"This branding strategy allows us to successfully leverage our diverse technologies and the combined talents of our protective packaging employees. It also allows us to take advantage of the Sonoco name while continuing to build on the company's strong reputation for total solutions capabilities," said Ron Leach, vice president of Sonoco Protective Solutions.
"It was equally important that our brand encompass all that we do within our protective division beyond engineered products and services, such as research, testing and consulting,” he added.
The new branding strategy will keep key brands like Alloyd and ThermoSafe in the marketplace for the foreseeable future. Alloyd brands will operate as Sonoco Alloyd, and ThermoSafe brands will do business as Sonoco ThermoSafe, Leach said.